Wednesday, 13 August 2014

How to Expand Your Blog with Twitter

Want to expand your blog's reach with social media, but just don't know how? Here are some of the things that you can do to increase your blog readership and engagement with twitter.

Twitter Chats: 
For those of you who don't know what twitter chats are they're basically a twitter based forum that is held usually once weekly under a specific hashtag. A company or person will tweet questions to the audience and then they would engage in conversation while replying all under the same hashtag. Some examples are ; #blisschat #altchat #blogtrends and #bloghour. They can be valuable in a number of ways.
  • Joining in on Twitter Chats
    • Helps you gain valuable information from people in the same fields as you - i.e. bloggers, small business owners.
    • Gives you the opportunity to network with others with similar interests to you and build friendships over time
    • When you actively participate a lot of bloggers in the chat end up checking out your twitter page and corresponding links, therefore increasing the traffic to your blog.
  • Hosting Your Own Twitter Chats
    • Allows you to distribute your own valuable advice to a large group of people at once.
    • Helps you to build a reputation as an expert in the field that you are in.
    • Is a great opportunity for interaction with your followers.
    • Opens you up to sponsorship opportunities who want to take advantage of the impressions and engagement that you generate in an hour!
  • Having a single business/personal twitter account :Not only is it exhausting running multiple twitter accounts along with the other forms of social media that you are on, but it can be detrimental to your blog/business to have separate accounts. For web based businesses and blogs; you are your brand. It's important that people are able to get to know who you are, especially if you want them to choose YOUR service over one that they can get elsewhere.
  • Tweeting links to your posts can drive traffic to your blog, and you reach a wider audience which includes those that may not be subscribed to your email list or following you on bloglovin'. I personally read about 50% of the posts that I do because of twitter.
  • Interacting with your Readership: After you've tweeted post links and people have read them, they often respond via twitter. It's important to acknowledge your readers and engage them.
  • Tweeting quotes from your posts: can be a way to encourage more people to read. I for one usually don't click boring looking auto-updated links, and most of your readership won't either,
  • Tweeting helpful tips, pictures, infographics and other bloggers content can also help give you a boost. People love it when you share their content! Wouldn't you?
  • Your personal life matters too! We like to read what you write already, that's why we're following you, so getting an insight into your personal day to day life is cool too. I don't just want to follow for scheduled updates!
  • Reaching out to one person a day: If you're not getting the results that you want from twitter, try asking for them. I've noticed since I've been reaching out to people the positive responses have just been flooding in! Whether it's co-ordinating a guest post or sponsorship or simply asking for help you should never be afraid to ask someone else for a helping hand - even if you're intimidated.
Ideally you should be spending at least an hour a day on twitter just interacting, how long do you spend on twitter for your blog/business?


  1. Those are all great tips. Thanks for sharing! I usually join 1-2 twitter chats a week.

    Alex - Funky Jungle

    1. Which ones do you participate in? I usually try to catch at least 2 a week too, more if I have time!

  2. GREAT tips here! Thanks so much for sharing.

  3. Social media is huge. Thanks for the advice!
    The Accidental Mama

    1. Thanks for reading! Yeah it's definitely something that we should try to capitalize on. Hope that these techniques work well for you!

  4. fantastic post! I actually deleted my private twitter in favor of using my "blogging twitter." Pinning.

    1. Thank you for pinning ! Glad you enjoyed it. I hardly go on my 'personal twitter' I spend the majority of my time on my blog twitter and it's helped a ton with bringing readers to my blog.

  5. WOW! This a great post :) I was already using twitter a lot for my blog but I think I need to get in on these twitter chats. Thanks for sharing! Definitely going to pin it

    1. Thank you! Yeah you'd be surprised how much your following can grow once you get involved in them. In the past month I've seen my following double! Thanks for pinning (:

  6. Twitter is becoming my social media of choice - I'm on there way more than FB lately! Thanks for the tips!

    1. I definitely think that Twitter is much more user friendly. It seems that more and more people are on twitter and you totally see a more instant response when you're using it than facebook, especially since they changed their algorithm and posts show up differently now :( I hope the tips help you immensely Crystal! (:

  7. Hi Jenny! It's Kelley from the BLM group. This is such a great post. I've tried a majority of these tips and I can definitely say that they work. I love doing twitter chats because it allows you to connect with new people and get your blog out there at the same time! Thanks for sharing:-)

    With Love,


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